MBA Jargon: Architect
As a real estate writer, I always thought that the word “architect” referred to someone who designed buildings. But lo and behold, MBAs use this word as a verb. Example: I am architecting a social networking strategy.
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As a real estate writer, I always thought that the word “architect” referred to someone who designed buildings. But lo and behold, MBAs use this word as a verb. Example: I am architecting a social networking strategy.
